Keeping tenants and landlords in the loop: How AI improves communication in property management
communication
25 Mar 2025
Communication is the cornerstone of a successful landlord–tenant relationship, but keeping everyone informed is often easier said than done.

Communication is the cornerstone of a successful landlord–tenant relationship, but keeping everyone informed is often easier said than done. Letting agents juggle countless calls and emails, and when messages slip through the cracks, frustrations mount. A 2022 survey of over 2,000 tenants found that 31% of those who faced an out-of-hours emergency got no prompt response, and 29% said their agency never responded to some queries at all. (propertyindustryeye.com) These gaps not only erode tenant trust but also reflect poorly on landlords. It’s clear that traditional methods - from phone tag to paper trails - aren’t always up to the task of timely, transparent communication.
Enter AI property management - applying artificial intelligence to streamline how agents, tenants, and landlords stay connected. Rather than replacing the human touch (that organisations like ARLA Propertymark champion for good reason) AI augments it: handling routine queries, sending instant updates, and ensuring no one is left in the dark. In this post, we’ll explore the communication challenges in lettings and how AI-driven tools are solving them. We draw on UK-focused research and industry insights to show why now is the time for letting agencies to embrace AI for better communication.
The Communication Gap in Lettings
Communication breakdowns are a common pain point in property management. Tenants today expect quick responses when issues arise, yet many agencies struggle to keep pace. As noted, nearly one-third of tenants have waited in vain for urgent help. (propertyindustryeye.com) Such lapses have consequences: over half of renters (51%) describe their relationship with their letting agent as neutral at best, or feel undervalued. (propertyindustryeye.com) This sentiment underscores a lingering reputation problem in the industry. Fraser Wilson of AnswerConnect says: “effective communication creates a better experience for both tenants and landlords… exceptional customer service is ultimately about being there when tenants need it most.” (propertyindustryeye.com)
In other words, responsiveness isn’t a luxury - it’s expected.
Landlords notice these issues too. According to NRLA chief executive Ben Beadle, many landlords forego letting agents due to “dissatisfaction with response times for repairs and communication with tenants” (landlordtoday.co.uk). In fact, 38% of landlords who switched agents did so because the agent was too slow to respond to requests (landlordtoday.co.uk). With 82% of landlords self-managing their portfolios (landlordtoday.co.uk) - often citing service issues as the reason why - agents risk losing business if they can’t demonstrate prompt, clear communication. Even as most landlords strive to be responsive, a recent survey shows 71% now commit to replying to tenants within 24 hours (up from 57% three years ago). (landlordtoday.co.uk)
Inconsistent communication from agents remains a top complaint. Half of tenants in one 2025 UK survey said “sharper communication” is the number one way to improve their relationship with their landlord (alongside swifter repairs) (property118.com). The message is loud and clear: better communication is not just nice to have, it’s essential for tenant satisfaction and landlord confidence.
Why Turn to AI in Property Management?
Facing these challenges, forward-thinking agencies are looking to technology for answers. AI property management refers to using artificial intelligence tools - like chatbots, automated messaging, and smart integrations - to handle communication and administrative tasks in lettings. Crucially, AI doesn’t remove the human element; it amplifies an agent’s ability to serve clients efficiently. For example, integrating AI communication tools with agency CRMs ensures every inquiry and update is logged and addressed. Propertymark highlights that linking systems can unify channels like WhatsApp, SMS, and email into one interface, “guaranteeing a comprehensive audit trail” and up-to-date information for all parties (propertymark.co.uk). In practice, this means no more lost emails or forgotten voicemails - whether a tenant texts or a landlord emails, the AI keeps track and alerts the agent if something needs attention.
Today’s renters are also increasingly tech-savvy. While many UK tenants still rely on traditional channels (email is the preferred method for 45% of tenants, with 35% using SMS or messaging apps) (landlordzone.co.uk), they are open to innovation. Remarkably, 73% of UK tenants not currently using digital tools say they’d be willing to try them (landlordzone.co.uk). We’re already seeing messaging apps rise in prominence; one industry survey found that landlords and sellers named WhatsApp as their second-favorite contact method (after phone calls) (propertyindustryeye.com). With WhatsApp messages boasting a 97% open rate (propertyindustryeye.com), it makes sense to leverage such platforms. AI can seamlessly engage tenants on these channels - answering questions or updating on issues – without requiring staff to be glued to a phone 24/7. John Paul, founder of an agency prospecting platform, noted that using an AI integration with WhatsApp ensures agents “never miss opportunities” and can follow up on unanswered calls automatically, saving time and money in an industry where “time is money.” (propertyindustryeye.com).
It’s important to address a common concern: do tenants even want to talk to bots? Surveys indicate many renters still value human interaction - 84% said they’d rather speak to a real person than an automated system (propertyindustryeye.com). But AI in property management is designed to complement, not replace, human agents. The goal is to have AI handle the repetitive, simple queries and triage urgent requests, so that property managers are free to focus on complex issues and personal service. As one letting director put it, “We want to manage 4,000 properties, and automation is the only way to keep staff sane.” (askvinny.com)
In other words, by entrusting AI with the routine 80% of communications, agents can devote their energy to the 20% that truly need a personal touch. The end result is an overall faster, more reliable communication loop where tenants get answers instantly and landlords stay informed, with human expertise layered in where it counts.
Faster Responses and Happier Tenants with AI
Nothing frustrates a tenant more than feeling ignored during a problem. AI property management shines by providing immediacy and consistency in tenant communications. For instance, an AI-powered chatbot or virtual assistant can acknowledge a repair request and ask key questions within seconds of a tenant messaging - even if it’s 2 AM on a Sunday. Studies show that such AI systems can cut response times down to mere minutes (often under 5 minutes) for inquiries that used to sit unanswered overnight (askvinny.com). That kind of speed simply isn’t feasible for most human-run offices, especially outside business hours. By offering 24/7 coverage, AI ensures tenants aren’t left waiting until morning for a reply about a leaking pipe or lost keys. As Property Industry Eye reported, many agencies struggle with out-of-hours support, leaving a significant portion of emergency calls unanswered (propertyindustryeye.com). AI tools fill this gap by being ever-present “virtual staff” who can at least gather info and provide initial guidance immediately.
Beyond emergencies, AI-driven communication improves everyday tenant interactions. Common questions - “Can I have a pet? When is rent due? How do I reset the boiler?” - can be answered instantly by an AI assistant drawing on the tenancy agreement and property info (askvinny.com). This saves tenants from digging through paperwork or waiting for a call back. It also ensures consistency: the answer is always accurate and in line with policy, no matter who asks or when. If the AI doesn’t know an answer or senses frustration, it can seamlessly escalate to a human property manager, preserving that all-important personal touch.
Maintenance reporting is another area transformed by AI. Rather than playing phone tag with the agency, tenants can log issues through an app or chatbot, often with photos or videos, and get immediate feedback. Modern AI maintenance systems (like those used by some UK PropTech firms) can even troubleshoot simple issues on the spot – for example, guiding a tenant to reset a tripped fuse - which can cut down unnecessary call-outs by up to 20% in some cases. When a contractor is needed, the AI can prioritise the job based on urgency and help schedule a visit convenient for the tenant (street.co.uk). All the while, tenants receive real-time updates on their request’s status (street.co.uk). No more wondering if the manager got your message - you’ll get a notification that a contractor is booked for Tuesday at 10 AM, along with a reminder the night before. This level of transparency makes tenants feel heard and cared for. It’s no surprise that when communication improves, so does tenant morale and loyalty. As Allison Thompson of Leaders Romans Group observed, while most landlords do a good job, “there’s always room to strengthen the relationship… by focusing on proactive engagement” and responsiveness (property118.com). AI is precisely the kind of proactive tool that can elevate a tenant’s experience from day one.
Keeping Landlords Informed (Without the Micromanagement)
Landlords, especially those not managing day-to-day themselves, crave reassurance that their investment is in good hands. One perennial complaint from property owners is that they’re “kept in the dark” by agents - they want timely updates on tenancy issues, rent status, and maintenance, but may only hear from their agent when something goes wrong. AI property management tackles this by enabling automatic, timely updates to landlords at scale. For example, if a tenant submits a repair request, an AI system can be set to instantly notify the landlord (via their preferred channel) with the details and the planned resolution. Rather than a landlord discovering at month-end that a boiler broke two weeks ago, they’ll know in real time and see that it’s already being handled. This level of transparency goes a long way in building trust. In fact, the NRLA’s new landlord platform Portfolio was built to let landlords “manage all communications with tenants” in one place(propertyindustryeye.com), highlighting how vital clear communication is to owners. AI can integrate with such platforms or CRMs like Acquaint to make sure every landlord gets a heads-up on the things they care about, without the agent having to manually draft emails.
Another pain point is reporting. Many letting agents spend hours compiling landlord reports - whether it’s a monthly summary of rent received and repairs, or feedback from property viewings. AI can vastly speed this up. Using AI to collate data and even draft reports or messages means landlords hear from their agents more frequently and substantively. For instance, AI can pull tenant satisfaction survey results or maintenance stats and automatically send a quarterly “property health check” update to the owner. Some advanced systems can analyse portal activity and viewing feedback on a listed rental, then email the landlord a neatly formatted update on how their property is performing on the market (street.co.uk). This not only keeps landlords in the loop, but also showcases the agent’s proactiveness. Street.co.uk (a UK PropTech company) notes that AI-generated performance reports help agents “maintain regular communication, and position themselves as proactive advisors with data-driven recommendations.” (street.co.uk) Landlords see evidence of effort and expertise, rather than wondering if their agent has forgotten about them.
Perhaps most importantly, AI helps ensure that no landlord query goes unanswered. Just as tenants hate waiting, landlords become anxious if they don’t hear back quickly on a question. With AI assisting, agencies can acknowledge every landlord email or WhatsApp within seconds, even if a full answer takes longer. That acknowledgement (“We’ve received your query about the lease renewal; our team will reply shortly.”) provides peace of mind. And because AI logs all these interactions centrally, any team member can pick up the thread and respond, preventing things from falling through cracks during busy periods. In a sector where, historically, “miscommunication” and “inefficiencies” have caused “frustrating tenant experiences” and owner frustration (askvinny.com), AI brings a welcome consistency. As one PropTech partnership put it, integrated AI systems ensure “the right information flows between the right people at the right time.” (askvinny.com) Landlords get the information they need without having to chase for it, and they can rest assured that if something happens with their property, they’ll be the first to know.
Efficiency Gains for Letting Agents and Property Managers
While tenants and landlords directly benefit from better communication, the beauty of AI property management is that it dramatically improves life for letting agents and property managers as well. By automating the labor-intensive, low-skill tasks that eat up so much time (studies estimate 87% of property management tasks are repetitive (antler.co), AI frees up staff to focus on higher-value work like client relationships, expanding portfolios, or tackling complex cases. This is crucial in an industry where scaling up has traditionally meant hiring more people to handle the mounting admin. With intelligent automation, agencies can grow without a linear increase in headcount or burnout. In fact, platforms like AskVinny report that AI can automate up to 90% of the work involved in managing rentals (antler.co) - from coordinating repairs to sending reminders – enabling a single manager to effectively handle far more properties than before.
Consider some of the day-to-day tasks AI now handles with ease:
Answering Routine Queries: As mentioned, an AI assistant can respond to FAQs and common tenant requests instantly (askvinny.com). It can also provide landlords quick info (e.g. “Has last month’s rent been paid?”) by pulling data from the management system. This reduces the daily deluge of calls and emails that staff must field, cutting down response workload significantly.
Rent Reminders and Collection: Instead of manually tracking rent due dates and chasing late payments, AI can send out polite automated reminders via text or email on the due date, and follow-ups if a payment is missed (askvinny.com). It can even initiate processes for late fees or suggest payment plan options to tenants, standardising the approach and saving managers awkward phone calls.
Appointment Scheduling: Coordinating property viewings, inspections, or maintenance visits involves back-and-forth that AI can streamline. An AI scheduling assistant can propose available slots to tenants and contractors, confirm bookings, and send reminders without human intervention (askvinny.com). No more endless phone tag - the system handles it and just updates everyone’s calendar.
Compliance and Lease Management: Keeping track of expiring leases, gas safety checks, or deposit deadlines is critical but tedious. AI systems excel at monitoring dates and sending out automated alerts or even preparing renewal documents. For example, an AI can flag a tenancy ending in 2 months and send a pre-drafted renewal offer to the landlord or tenant at the right time. This ensures nothing slips through the cracks, which is vital for compliance in a heavily regulated lettings sector (askvinny.com).
Centralised Communication Records: Because AI tools often integrate with CRMs, every interaction (whether it’s a WhatsApp message, chatbot chat, or email) can be logged under the tenancy. This creates a searchable paper trail without anyone having to manually file notes. If a dispute arises or just to keep track, the agent can easily review exactly what was communicated and when - a boon for professionalism and accountability.
All these efficiency gains mean that agents can handle a larger portfolio with the same team, or simply spend more time on business-building rather than firefighting inboxes. One UK letting agency director noted that without AI, trying to scale from 200 properties to 2,000 would be a “recipe for staff exhaustion” due to the communication and admin overload (askvinny.com). The agencies embracing AI are effectively working smarter, not harder - and gaining a competitive edge. They can advertise 24/7 responsiveness and seamless updates as part of their service, which today’s landlords and tenants increasingly expect. In the bigger picture, this trend aligns with industry bodies’ goals: ARLA Propertymark, for instance, promotes raising professional standards so that “letting agents, landlords and tenants can enjoy a better experience when finding and managing a property.” (tenancydepositscheme.com) Leveraging AI to ensure timely, transparent communication is fast becoming part of those higher standards of service.
Conclusion: Communication, Elevated by AI
Effective communication in property management has always been about speed, clarity, and trust. In the past, achieving those consistently was challenging when humans were the only conduit. Now, with AI-powered property management tools, letting agents can provide an “always-on” communication channel that keeps tenants satisfied and landlords reassured. Importantly, this doesn’t sideline the agent - it amplifies their ability to deliver great service. Tenants enjoy quicker answers and feel their issues are heard, landlords see proactive updates and professional consistency, and agents reclaim hours of their workday previously lost to repetitive admin. The end result is a smoother lettings journey for everyone involved, with far fewer of the misunderstandings or delays that used to sour relationships.
The UK property industry is taking notice. From Propertymark’s tech integrations that unify messaging (propertymark.co.uk), to the NRLA’s investment in digital platforms for landlord–tenant interactions (propertyindustryeye.com), there’s a strong recognition that better communication is the key to better outcomes. And AI is the engine making that improvement possible at scale. As we’ve seen, agencies adopting AI report not only efficiency gains and cost savings, but also happier clients - truly a win-win scenario. By automating the routine and enabling real-time responsiveness, AI allows property professionals to focus on what humans do best: building relationships, exercising judgment, and providing a personal touch when it matters.
In a competitive rentals market, those who embrace these innovations will stand out as responsive, transparent, and efficient - qualities tenants and landlords desperately want. Poor communication should never be the reason a good tenant leaves or a landlord ends a contract. With the right AI tools, it won’t be. The future of lettings communication is here, and it’s intelligent, proactive, and always in the loop.
Ready to upgrade your agency’s communication game? Discover how AI-driven solutions can transform your lettings process. Get in touch with us to see how our platform keeps everyone in the loop from day one.